Capturing Bespoke Product Photography for Vertical Supply: A Creative Case Study
Project Overview
This project was shot for Vertical Supply, a print and packaging company. The client required custom imagery to update their website and use in promotional materials. Instead of showcasing the "pre-branded" packaging they supply to their clients, Vertical Supply decided to create an in-house Cannabis brand with unique packaging.
Concept Development
Vertical Supply reached out in need of some creative imagery to match their funky and psychedelic branding. The best part? Full creative freedom. They encouraged me to explore and create something truly unique.
Theme: "In nature" environments with wildlife and surreal elements.
Creative Approach: Blending real-world photography with AI-generated enhancements.
Execution: A mix of in-camera shooting and post-production compositing.
Leveraging AI in Photography
With Adobe's Generative Fill AI newly released at the time, I had mixed emotions. Initially, I feared it might replace traditional photography. However, after extensive experimentation, I realized it could be a powerful tool when used with strategic planning.
AI Integration Process
Pre-Planning: I conducted multiple tests to determine what needed to be captured in-camera.
In-Camera Elements: Backgrounds, surfaces, and key natural components were all captured in camera.
AI-Generated Additions: Frogs, butterflies, cows, and other elements were created using Generative Fill.
Post-Production Refinements: Despite careful planning, there were still quite a few Errors that required traditional compositing techniques to correct.
The Future of AI in Photography
While AI continues to evolve, I believe it's best to embrace it as a creative tool rather than resist it. Used correctly, it can help photographers achieve imagery that would be otherwise difficult or impossible to execute.
Final Thoughts
I’m extremely happy with the results of this project. The final images are:
Attention-grabbing and thought-provoking.
A unique twist on traditional product photography.
A perfect representation of Vertical Supply’s creative branding.
Thinking outside the box—whether adding a tree frog or experimenting with new technologies—can lead to truly innovative imagery.
Let’s Collaborate
If you’re interested in creating a bespoke product photography campaign for your brand, or have questions about this project, I’d love to chat.
📩 Shoot me a message to discuss your vision!
Thanks for looking,
Campbell Bishop
